WME was commissioned to create a dedicated family entertainment destination in the heart of Dubai’s renowned Atlantis The Palm hotel. The brief from the hotel brand and hospitality heavy-weights Solutions Leisure envisaged the entity to become a first for the region, if not the world, as the venue would become a collective of spaces which would seamlessly morph into each other.
These spaces would be offering up endless dining and entertainment scenarios; from a dedicated restaurant, adult-only bar & external terrace through to gaming redemption areas, soft play zones, augmented reality experience & bowling alley. Wavehouse was to occupy both ground and mezzanine levels, encompassing uninterrupted sight lines throughout which culminate with the incorporation of an active wave machine – accessible from the Atlantis aqua park yet dedicated to the Wavehouse itself. Interior aspirations called for a hybrid of industrial meets surf shack; stripped back, refined yet synonymous with an urban style. Catering to all was an integral driving force behind the design integrity, as the venue was to become a desirable destination for people of all generations.
The design brings a unique philosophy of “dine, party, play” to life through its impressive individual concepts that shouldn’t work together, but somehow do; all through clever applications and spatial zoning. Interaction remains at the heart of the venue’s sentiments.
The focus was faithful to family entertainment, yet has become a desirable nightlife destination amongst even the-hardest-to-please party socialites across the city. Accommodating to all audiences, the Clients potential for great footfall has become instant as parents, singles, couples, hotel guests and residents frequent the venue every day of the week, with thanks to the undeniably creative design.