Muvi Cinemas KSA, the first homegrown cinema brand in the Kingdom of Saudi Arabia, says it is on target to reach 307 screens across the country over the next 12 months. The firm added eight new multiplexes to the brand’s portfolio in 2020.
Within the next 12 months, Muvi aims to launch 23 new sites across eight key regions in Saudi Arabia, adding 204 screens and 22,872 seats. The expansion will include nine new sites added in Riyadh; seven in Jeddah; and two in Taif. The fleet will include 15 premium large format screens.
The expansion will bring the brand’s total number of seats available for moviegoers to more than 35,000.