“Transparency, consistency and responsiveness across all design team members are the major key elements to overcome today’s challenges of producing a high-quality product while being sensitive to accelerated project timelines and budgets.”

Kareem Ruhi

Bsc, IEng, MIET

Director – AV/IT & Security

Kareem demonstrates impressive project management skills which leads to successful end results and satisfied clients. Throughout his 10 years of experience, he has developed great wisdom in allocating time spent on specific design elements during various design stages, thus, avoiding abortive works by the design team, without compromising the output quality. He has been involved in many BIM projects at which he managed, led design teams, hands-on designed and coordinated between different disciplines and companies.

As a Design Lead on numerous projects, coming from an Electrical/MEP background, he does not focus exclusively on his specialty but always has the greater vision of a project in mind – ensuring proper multi-disciplinary coordination takes place at the early stages of each project.

A deep awareness and seamless integration of the international engineering standards, local authority requirements, and developer guidelines is one of his strongholds, ensuring a smooth design process.

Through his involvement in challenging and high-profile projects in UAE, Qatar, KSA, Jordan and Iran, Kareem has supported innovative design solutions for clients and has been at the fore front of the Design Innovation on Technology and best practices.


Tel: +971 4 388 1616


2014 Member of the Institute of Engineering & Technology (MIET)
2012 Member of the UAE Society of Engineers (SOE)
2010 Member of Jordan Engineers Association (JEA)

Project Experience

QOGNO Smart Towers

WME is working with QOGNO to build technologies that have an enduring impact, by riding on the tailwinds of the design and digital transformation.

Marina Mall

The project under NINC is being led by KKD architects The mission is to upgrade the Mall into a new exciting retail and entertainment destination.

Solitaire Mall

Solitaire, known as the jewel of Riyadh, is a 70,000m2 retail mall, made up of a number of pavilions.

Four Seasons Hotel – Jeddah

WME, in partnership with DSA, were appointed to redesign the 600 key hotel and branded apartments located in Jeddah Corniche.

Downtown Views II

Located on a prime site in Downtown Dubai, Downtown Views II provides good view of the Burj Khalifa, the Dubai Mall Fountain, and The Observation Tower, currently under construction in the Dubai Creek Harbour.

SRG Tower

SRG Tower is a 111-floor luxury residential apartment tower; a highly efficient, highly engineered iconic super- high-rise tower that resonates with efficiency, innovation, and sustainability.